Mapping complimentary vs paid Wi-Fi across the worlds hotel brands

From Hotel Chatter’s 2011 Wi-Fi report

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Big Brother and the product placement dream.

Now I have no interest what so ever in Big Brother as a show, a concept or a viewing pleasure……. actually I do, it’s like watching a car crash live on TV, it’s amateur sociology ………… for dummies, TV Gold!

Channel 4 last year lost the franchise for Big Brother, or rather they binned it after ratings dropped to an all time low of just 7.4% of TV viewing but it’s far from dead, it was thought for a while in media circles that perhaps a digital channel would pick it up, a channel that could only dream of 7.4% of TV viewings and with no one putting their names in the hat, Richard Desmond wanted it for the newly bought jewel in his crown….. Channel 5, a channel always dubbed with being the poor relation.

So what can he do that is different?  Well apart from giving the show a much needed shake up and face lift what Richard can do is offer companies a cross platform sponsorship deal across not only Channel 5 but his over media outlets as well, such as his news papers and the elusive OK! magazine.

The other thing Richard has on his side is the secret P’s, hailed as the savor of ad revenue in the states……. Product Placement, now legal in the UK companies can pay to have the contestants were their clothes, sit of their couch and drink their coffee, in true truman show ‘everything on the show is for sale’

Richard has set the sales team of Channel 5 and his media companies a tough target, a target of £25million in series one of the new show, a target which will add more that 10% of Channel 5’s revenue and in this market, that’s not to shabby.

I can’t wait!  Now, how much will Davina cost?


Future-proof your conference Wi-Fi

Today, I was mostly working on this………… it’s for a trade mag.

The need to meet the growing demand for Wi-Fi in conference rooms and convention centers is a new challenge for hoteliers.  The model of installing 2 or 3 Wi-Fi transmitters in a conference room no longer works as users now bring smartphones, laptops and tablet computers with them to browse, tweet and stream videos. Traditional Wi-Fi installations struggle to cope with this sort of use and regularly collapse under the load.

You just have to search for ‘Conference Wi-Fi’ online to find a host of complaints from both conference organisers and attendees that the Wi-Fi simply didn’t work.

Bitbuzz has been supplying Wi-Fi to the hotel industry since 2003 and is the number one provider in Ireland carrying over 56% of all public Wi-Fi traffic in 2010.  Bitbuzz recently opened a London office to service UK hotels and is already installing its service in a number of London hotels.

Convention, a new conferencing product from Bitbuzz is designed to meet the changing needs of tech savvy conference attendees and has already received with positive feedback from London hoteliers.  Bitbuzz Convention boasts the ability to accommodate conferences of up to 600 attendees, a claim no other Wi-Fi provider in the UK can match!  Added to this, Bitbuzz can offer the conference speaker a dedicated internet connection, onsite engineers and faster download speeds for users, all through a simplified and customised guest log in page.

Bitbuzz recently worked with a number of hotels to secure global conference business from companies such as Dell, Intel, Microsoft and the New York Stock Exchange to name a few.

“Microsoft frequently runs training events for IT Developers on the Windows Azure platform (Microsoft’s cloud services platform) in hotel conference rooms. The attendees tends to multi-task at our events, following the content being presented, whilst checking references and resources online, blogging or commenting and sharing via social media channels.

A fast and reliable Wi-Fi service such as Bitbuzz Convention is essential for Microsoft technical events and is a key factor when deciding where we book events.”

Enda Flynn – Technical Audience Marketing Manager for Microsoft Ireland.

Whats more, Bitbuzz comply with all the latest Ofcom regulations such as the Digital Economy Act of 2010.

If you would like to find how Bitbuzz can attract more business to your hotel, call us today on 0870 046 2899 or email sales@bitbuzz.com.

 


CEOPs latest drama ‘exposed’ focuses on sexting

The Child Exploitation and Online Protection (CEOP) Centre, make good short films, really short films.  Well researched and executed hard hitting short films to educate kids and parents on taboo subjects.  Their website is pretty cool too.

Their latest drama ‘Exposed’ is aimed at 14-18 year olds and is focused on ‘sexting’ and the forwarding of ‘naughty’ pictures and video’s and the related consequences of the youth for both.  Below is the promotional drama for the actual video, I can’t show you the actual video yet as it’s only available for teachers and youth workers and I hope CEOP release the drama shortly on YouTube and Facebook as this needs to be easily shared online between teens, not just played in the classroom.

When you get the chance, watch it.  Get parents to watch it and get young people to watch it.

Updated : The movie is now online : watch it 

Read the rest of this entry »


The changing business model of a public Wi-Fi provider.

It’s great to see Wi-Fi back in the news again.

In two separately announced deals this week the UK Wi-Fi market has been turned on it’s head.  Firstly o2 have announced they are to launch their very own Wi-Fi network and hope’s to have more hotspots than BTOpenzone and The Cloud within two years.

O2 said access to the hotspots would be through a simple sign-up process and would be free to both O2 and non-O2 customers.  It remains to be seen how they plan the roll out but for a kick off, they plan to replace ‘The Cloud’ solution in their retail estate with their own giving them a launch figure of 450 locations, not to shabby.

It’s difficult to know how o2 plan to make money from the enterprise, certainly there is benefit in offering complimentary Wi-Fi to o2 mobile users, they do this already through partnership deals with BTOpenzone and The Cloud however to make it free to non o2 users will have to be underpinned by something, perhaps they plan to charge the venue for hosting the service, perhaps it will come under a marketing budget or maybe they will encourage other mobile operators to make use of their new Wi-Fi network for 3g offload directly competing with ‘The Cloud’ and ‘BTOpenzone’

In a second separate but loosely connected announcement BSkyB have announced they are purchasing ‘The Cloud’ for less than 50 million.  I would have thought that o2’s announcement was un-timely given a large amount of ‘The Clouds’ revenue comes form 3g offload and a lot of this is from o2, something o2 by the looks of it won’t be needing after 2013, The removal of 450 ‘cloud’ hotspots from o2 stores will certainly put a dent in ‘The Cloud’s’ site numbers but perhaps the deal had already gone to ink.

I should imagine that once the legal side of the BSkyB ‘Cloud’ acquisition has gone through Sky Broadband customers will start to receive complimentary Wi-Fi when they are out of the house, what BSkyB plan to do with the rest of the EU Cloud estate remains to be seen.

I always thought ‘The Cloud’ would be bought by a mobile operator much in the way AT&T purchased Wayport a couple of years to shore up their failing data network.

The Sky deal is interesting to say the least as it brings with it some conflicts.  Orange mobile customers for example can make use of ‘The Cloud’ hotspots, Orange also have a home broadband business which is direct competition to Sky.

The business model for a Wi-Fi provider is changing, it has changed.  Wi-Fi operators who are not concerning themselves with 3g offload and subscription based roaming plans are dead in the water.  Consumers aren’t demanding ‘Free Wi-Fi’ but rather to ‘Pay one price for data’ whereby you take out for example a home broadband package and it includes access to X amount of Wi-Fi hotspots, pay for a data plan on your phone and you can use it via the cell towers or in X amount of Wi-Fi hotspots.

I was reading our business plan from 2004 last night and oddly enough, the plan was then to build a Wi-Fi network that could be used as a data offload resource for mobile networks, something that is only becoming realised in the last 18 months.

o2 make an interesting point,

“Only 20% of people who have access to free public wi-fi on 02 tariffs actively use it despite the majority of devices being wi-fi enabled,” said O2’s business development director Tim Sefton

That means the growth Wi-Fi operators have seen in the last twelve months (over double the usage on our network) is only just the start of it.  Wi-Fi may have been concepted as a business in 2003 however it seems that this year we’ve finally (as an industry) taken the training wheels off and crafted some great business models for the future.

 


Wi-Fi in Cinema’s

I must admit it wasen’t my idea and I too rolled my eyes when it was first pitched to me.  I thought to myself, here we go another crazy idea of where Wi-Fi will work but the more I think about it the more it is beginning to make a lot of sense.

I’m not talking about Wi-Fi in the actual cinema screen here (although blokes watching rom-com’s would probably thank me for it).  I’m talking about the foyer, the place where all the ‘hanging around’ happen’s.

You could use it for

  • Checking IMDB or similar review sites
  • Booking tickets for collection to avoid the que
  • Buy snacks to be delivered to your seat through the Cinema’s own App
  • Update Facebook/Twitter/Getglue/4sq/Gowalla etc whilst waiting on your friends
  • Check out restaurant reviews for somewhere to go after the film.

All on your mobile of course, I don’t expect people to stand around with a laptop or anything.  That’s the thing, places like cinemas don’t have Wi-Fi for a reason and that reason is because mainstream devices have only switched onto Wi-Fi in the last 18-24 months and whereas before us Wi-Fi companies looked for locations with seats and tables, charging points etc, now we are just happy if there is people hanging around, even if only for a couple of minutes to pull down mail, check in on 4sq or whatever.

So, I’m going to give it a go.  If you own a cinema near Dublin, get in touch.  I’d be happy to cover the full roll out costs just to trail it.


The Hotel Technology Briefing 2011, Dublin

Following on from the Belfast briefing, we decided to run the event again only a bit bigger and this time in Dublin.

The event is specifically for hoteliers and is a informal place to learn from the speakers and other hoteliers just what is going on with technology that effects their business, without being ‘sold’ to.

Next stop………. London (or Cork)

Isn’t our designer just fantastic ?